Sausage Sports Club Keeping Things Personal Another key factor that was brought up repeatedly by various indie developers is how Nintendo deliv-ers a more personal touch in its approach. From the company’s presence at conventions like Japan’s BitSummit to actual visits to indie studios across the globe, many developers feel personally catered to in ways not seen with other major companies. I witnessed the rapport Baker, who serves as a point-of-contact with Nintendo for several of these developers, has with Suda for myself. As Suda and Baker’s paths cross, I watch as the two stop to com-pliment each other’s sneakers and make small talk. Suda says he feels that the team at Nintendo has shown that they really care about the No More Heroes series. He says that it culminated with an invi-tation to be included in the full reveal of the Switch system in January. “In my entire career as a video game creator, I’ve never had that chance before,” Suda says. “I’ve never had a platform or company really show that they care about my games or my series this much, and really offer this much support for it. I really appreciate that and it’s one of the rea-sons I’m really glad to be working with Nintendo. They show that they do care. That sort of care is something that I’m able to receive from Nintendo that I don’t really think I’d get from anywhere else.” This approach allows Nintendo to not only keep lines of communication open with its developers, but also get early visibility into projects and offer connect suggestions about direction or what players are looking for. “I think it’s refreshing for a lot of our partners, and I think it helps us establish lifelong relationships with these developers,” Baker says. Part of establishing a long-standing relationship with independent developers is understanding what best serves the developer. Baker says that while Nintendo loves having third-party games from indies arrive exclusively on Switch, his team doesn’t force developers to go that route unless it makes sense for them. That holds true, as many of the developers featured in Nintendo’s indie lineup are also releas-ing on other platforms. “We know that every one of these independent developers needs to make busi-ness decisions that are right for them,” he says.